Friday Films: Happy Birthday Maru!
Yesterday was Maru’s 5th Birthday! You remember Maru, the well-known Japanese cat with the huge fascination for boxes; the male Scottish Fold cat from Japan who has become such a celebrity on YouTube? According to Wikipedia, videos with Maru have been viewed over 158 million times. Videos featuring Maru have an average of 100,000 views each and he is mentioned often in print and televised media discussing Internet celebrities.
Today’s Friday Film celebrates Maru’s 5th birthday with a special collection of Maru’s 2011 videos made by “Maru’s mom”.
Maru’s owner does not show her face on camera or speak in the videos but posts videos under the account name ‘mugumogu’. A book and DVD (containing both English and Japanese text) entitled I am Maru was released in Japan in September 2009 and a DVD Maru Desu followed in February. A second book, もっと、まるです was released on August 31, 2011 (Japanese only) featuring Maru playing in cardboard boxes. Maru’s videos have been shown on Fresh Step’s commercials and Maru has also been featured on advertisements within Japan for various products.
Adopt a LAPCAT featured a Maru Christmas video as one of our first Friday Films back in December 2010.
(Sources: LOLCats, Wikipedia, YouTube)
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