Promoting adoption, spay/neuter, and forever homes

Friday Films: Choose Your “The Friskies” Award Favorite


Today’s Friday Film—or films, if you choose—gives you the opportunity to help choose who will win the coveted “The Friskies” Award and a check for $15,000. 

For every way you engage with the effort ("sharing content," "likes," commenting, voting, submitting original videos on the Friskies® Facebook page) counts toward feeding cats at 25 rescue shelters across the U.S (including our local Animal Outreach of the Mother Lode in Diamond Springs, CA). Friskies’ initial donation was set at 125,000 cans of Friskies®. Now each time someone votes, or likes or shares a video, five additional cans of Friskies® cat food will be donated to the initial donation, up to a total of 250,000 cans.

View the 12 semi-finalist videos here.

If you don’t have the time to view them all, I suggest watching (under Catventure) “Katie is… ACCUSED”, “Cardboard Dreams”, and (under Catcom) “Cat Alarm Clock”, my favorites.

Voting runs through November 9th with a Limit one (1) vote per entry/per person/e-mail address.

HISTORY: Entrants submitted a video ("Entry") in one of four categories: 1. CATNESS: the essence of cat behavior, capture a cat (or multiple cats) just being a cat, moments of pure cat wonder, quirkiness, and delight; 2. CATCOM: capture a cat (or multiple cats) in a humorous situation; 3. CATVENTURE: capture an indoor cat (or multiple cats) on an adventure; 4. CATCHALL: miscellaneous category for Entries that don’t fit in to one of the other categories. The winner selection consists of two rounds. In round 1, Up to three Finalists in each of the four categories were chosen from eligible and approved Entries. In round 2, the Finalist Entries for each of the four categories are now displayed in a consumer voting gallery as well as judged by an independent panel of judges to determine the Category Winners and Grand Prize winner. The four Category Winners and the one Grand Prize winner will be announced on or about November 15, 2012.—in case you might want to enter next year: 

Twelve (12) Finalist Prizes: Each of the up to 3 Category Finalists will receive a one year supply of Friskies® Cat food. Four (4) Category Prizes: Each Category Prize winner will receive $2,500 cash, awarded as a check. One (1) Grand Prize: the Grand Prize winner will receive $15,000 cash, awarded as a check. The Grand Prize winner will receive a statute, commemorating their win. Grand Prize Winner’s video may also be featured in the winners’ hometown media and/or in a Purina® Friskies® brand video about their special relationship.


October 26, 2012 - Posted by | Events, Friday Films, Humor, Videos | , , , ,

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